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About us

Built by people who’ve been on both sides of the software

One of us ran the businesses that bend to fit their software. The other helped build and sell that software to tens of thousands of them. Happy Hands is what we built when we put those two views together.

Book a discovery callMeet the founders

Experience from

  • monday.com
  • Connecteam
  • AMS Partnership

The founders

The inside of the business. The inside of the software.

Mike Starr, Co-founder · leads every engagement

01 · The operator

Mike Starr

Co-founder · leads every engagement

Mike has run the kind of business we build for, and fixed its systems himself.

running operations and finance
15+ yearsrunning operations and finance
where he built cost accounting
3 companieswhere he built cost accounting
at the manufacturer he bought
Paper → ERPat the manufacturer he bought
  1. 01COO, finance lead, and owner at operating companies for more than 15 years.
  2. 02Bought a New England manufacturer through AMS Partnership, moved it from paper onto its first ERP, and built the tools it runs on today.
  3. 03Implemented ERPs himself, start to finish, and built AI tools that run in production every day.

What this means for you

He’s been the owner filling the gaps by hand. He builds tools for how the work really gets done, not how a manual says it should.

Jordan Rosenwein, Co-founder

02 · The scaler

Jordan Rosenwein

Co-founder

Jordan helped scale monday.com and Connecteam, two software companies built for businesses like yours.

monday.com revenue, up from about $50M while he was there
$200M+monday.com revenue, up from about $50M while he was there
Connecteam revenue, up from about $1M while he was there
$110M+Connecteam revenue, up from about $1M while he was there
of businesses advised, in dozens of industries
Thousandsof businesses advised, in dozens of industries
  1. 01At monday.com, went from customer support to enterprise partnerships with major universities, and built template bundles downloaded by more than 100,000 people.
  2. 02Joined Connecteam as roughly its 20th employee, founded its mid-market customer success team, and helped close the largest deals in its history.
  3. 03Built Connecteam’s go-to-market for multi-location businesses and franchises into a 20-person team.

What this means for you

He’s seen thousands of teams bend to fit software built for everyone. He knows what makes a tool stick with a busy crew, so your team actually uses it.

Jordan on LinkedIn

Why Happy Hands

The software almost fits. We close the gap.

  1. 01

    From the inside

    Mike saw it as an operator: every new system almost fit, and his teams filled the gaps by hand with spreadsheets, retyping, and workarounds.

  2. 02

    From the vendor side

    Jordan saw it across tens of thousands of customers: businesses changing how they work to fit cookie-cutter software, then paying per seat for it.

  3. 03

    So we built the alternative

    Custom tools built around how your team already works, plus AI agents if you want them. We run it all for one monthly fee.

About us

Built by people who’ve scaled software for small businesses

Between us, we’ve helped grow monday.com, Connecteam, and Minta: software used by tens of thousands of small and midsize businesses. We saw what those businesses still did by hand. Happy Hands is how we fix it.

Book a discovery callMeet the founders

Experience from

  • monday.com
  • Connecteam
  • Minta

The founders

The customer side. The growth side.

Jordan Rosenwein, Co-founder & CEO

01 · Knows the customer

Jordan Rosenwein

Co-founder & CEO

Jordan helped scale monday.com and Connecteam, two software companies built for businesses like yours.

monday.com revenue, up from about $50M while he was there
$200M+monday.com revenue, up from about $50M while he was there
Connecteam revenue, up from about $1M while he was there
$110M+Connecteam revenue, up from about $1M while he was there
of businesses advised, in dozens of industries
Thousandsof businesses advised, in dozens of industries
  1. 01At monday.com, went from customer support to enterprise partnerships with major universities, and built template bundles downloaded by more than 100,000 people.
  2. 02Joined Connecteam as roughly its 20th employee, founded its mid-market customer success team, and helped close the largest deals in its history.
  3. 03Built Connecteam’s go-to-market for multi-location businesses and franchises into a 20-person team.

What this means for you

He’s seen thousands of teams bend to fit software built for everyone. He knows what makes a tool stick with a busy crew, so your team actually uses it.

Jordan on LinkedIn
Daniel Shuman, Co-founder & COO

02 · Builds the engine

Daniel Shuman

Co-founder & COO

Daniel builds growth engines from zero and scales them, and he has owned the P&L while doing it.

at Minta, 14 months after the first pitch deck
$250K MRRat Minta, 14 months after the first pitch deck
small business customers at Minta
60K+small business customers at Minta
a consumer brand’s P&L he grew
$9M → $21Ma consumer brand’s P&L he grew
  1. 01Founded three ventures, one of them acquired.
  2. 02Scaled Minta to more than 60,000 small business customers and $250K in monthly recurring revenue within 14 months of the first pitch deck.
  3. 03Owned go-to-market, growth, and the full commercial P&L for 10+ years as founder, CRO, and VP Growth, across consumer, B2B, and B2B2C, leading teams of 25 to 35+.

What this means for you

He thinks in payback and retention. So we start with the work that costs you the most, and build what pays for itself first.

Why Happy Hands

The software almost fits. We close the gap.

  1. 01

    From the customer side

    Jordan saw it across tens of thousands of customers: businesses changing how they work to fit cookie-cutter software, then paying per seat for it.

  2. 02

    From the growth side

    Daniel has owned the numbers behind growth for 10+ years: what it costs to win a customer, and what keeps them. Every tool we build has to earn its keep.

  3. 03

    So we built the alternative

    Custom tools built around how your team already works, plus AI agents if you want them. We run it all for one monthly fee.

About us

Two founders. One job: make the software fit.

Between us, we’ve helped grow monday.com, Connecteam, and Minta: software used by tens of thousands of small and midsize businesses. We saw what those businesses still did by hand. Happy Hands is how we fix it.

Experience from monday.com/Connecteam/Minta

Jordan Rosenwein, Co-founder & CEOCEO

Knows the customer

Jordan Rosenwein

Co-founder & CEO

Jordan helped scale monday.com and Connecteam, two software companies built for businesses like yours.

  • At monday.com, went from customer support to enterprise partnerships with major universities, and built template bundles downloaded by more than 100,000 people.
  • Joined Connecteam as roughly its 20th employee, founded its mid-market customer success team, and helped close the largest deals in its history.
  • Built Connecteam’s go-to-market for multi-location businesses and franchises into a 20-person team.

For you: He’s seen thousands of teams bend to fit software built for everyone. He knows what makes a tool stick with a busy crew, so your team actually uses it.

Jordan on LinkedIn
Daniel Shuman, Co-founder & COOCOO

Builds the engine

Daniel Shuman

Co-founder & COO

Daniel builds growth engines from zero and scales them, and he has owned the P&L while doing it.

  • Founded three ventures, one of them acquired.
  • Scaled Minta to more than 60,000 small business customers and $250K in monthly recurring revenue within 14 months of the first pitch deck.
  • Owned go-to-market, growth, and the full commercial P&L for 10+ years as founder, CRO, and VP Growth, across consumer, B2B, and B2B2C, leading teams of 25 to 35+.

For you: He thinks in payback and retention. So we start with the work that costs you the most, and build what pays for itself first.

By the numbers

Where we’ve done this before

Book a discovery call
monday.com revenue, up from about $50M while he was there
$200M+monday.com revenue, up from about $50M while he was thereJordan
Connecteam revenue, up from about $1M while he was there
$110M+Connecteam revenue, up from about $1M while he was thereJordan
of businesses advised, in dozens of industries
Thousandsof businesses advised, in dozens of industriesJordan
at Minta, 14 months after the first pitch deck
$250K MRRat Minta, 14 months after the first pitch deckDaniel
small business customers at Minta
60K+small business customers at MintaDaniel
a consumer brand’s P&L he grew
$9M → $21Ma consumer brand’s P&L he grewDaniel

Why Happy Hands

The software almost fits. We close the gap.

  1. 01

    From the customer side

    Jordan saw it across tens of thousands of customers: businesses changing how they work to fit cookie-cutter software, then paying per seat for it.

  2. 02

    From the growth side

    Daniel has owned the numbers behind growth for 10+ years: what it costs to win a customer, and what keeps them. Every tool we build has to earn its keep.

  3. 03

    So we built the alternative

    Custom tools built around how your team already works, plus AI agents if you want them. We run it all for one monthly fee.

A note from the founders

Why we started Happy Hands

Jordan, CEO · Daniel, COO

Book a discovery callMeet the founders

We’ve spent our careers on the vendor side of small business software. Between us, we helped grow monday.com, Connecteam, and Minta, and we’ve talked to more owners than we can count.

The same thing kept coming up. The software almost fit. Teams filled the rest with spreadsheets, retyping, and workarounds, and paid per seat for the privilege.

So we started Happy Hands. We build the tool around how your team already works, add AI agents where they help, and run it all for one monthly fee. If it doesn’t pay for itself, we haven’t done our job.

Jordan

Jordan Rosenwein · Co-founder & CEO

Daniel

Daniel Shuman · Co-founder & COO

Experience from

  • monday.com
  • Connecteam
  • Minta

The founders

Built by people who’ve scaled software for small businesses

Jordan Rosenwein, Co-founder & CEO

Knows the customer

Jordan Rosenwein

Co-founder & CEO

Jordan helped scale monday.com and Connecteam, two software companies built for businesses like yours.

  • $200M+monday.com revenue, up from about $50M while he was there
  • $110M+Connecteam revenue, up from about $1M while he was there
  • Thousandsof businesses advised, in dozens of industries
  1. At monday.com, went from customer support to enterprise partnerships with major universities, and built template bundles downloaded by more than 100,000 people.
  2. Joined Connecteam as roughly its 20th employee, founded its mid-market customer success team, and helped close the largest deals in its history.
  3. Built Connecteam’s go-to-market for multi-location businesses and franchises into a 20-person team.
Jordan on LinkedIn
Daniel Shuman, Co-founder & COO

Builds the engine

Daniel Shuman

Co-founder & COO

Daniel builds growth engines from zero and scales them, and he has owned the P&L while doing it.

  • $250K MRRat Minta, 14 months after the first pitch deck
  • 60K+small business customers at Minta
  • $9M → $21Ma consumer brand’s P&L he grew
  1. Founded three ventures, one of them acquired.
  2. Scaled Minta to more than 60,000 small business customers and $250K in monthly recurring revenue within 14 months of the first pitch deck.
  3. Owned go-to-market, growth, and the full commercial P&L for 10+ years as founder, CRO, and VP Growth, across consumer, B2B, and B2B2C, leading teams of 25 to 35+.

What we’re here to end

House rules

What we believe

  • 01

    Software should fit your team.

    Not the other way around.

  • 02

    A person approves what matters.

    The AI drafts. Your team decides.

  • 03

    One monthly fee.

    No per-seat math. Ever.

  • 04

    Start with the task that hurts most.

    Then the next one, on the same data.

Tell us how your team works today.

We’ll listen first. Then we’ll show you what it looks like when the software fits.

Book a discovery call