SalesA manufacturer with a network of sales reps

One portal for reps, customers, and the sales team

Independent rep agencies sell the product line, and distributors buy it. Both need to know what was ordered, what shipped, and what’s in stock. We built one portal that answers those questions for each of them, from the same data.

Built: One portal, with a view for each of four people: the rep, the customer, inside sales, and sales leadership
Built on: The manufacturer’s product list and its daily inventory report
Ordering: Drop in a purchase order; the lines fill in and show when they ship
Search: Orders, POs, invoices, tracking, customers, and parts from one box

Search orders, POs, invoices, tracking, customers, parts⌘KJHJordan HaleHalverson and Pike

Good morning, Jordan

Halverson and Pike: 16 customer accounts in IL, Northwest IN. Figures as of Oct 16, 2026.

Request a sample Place an order

Open orders

$667K

166 orders not yet shipped in full. See them

Shipped this year

$15.0M

▲ 8.1% vs last year

Waiting on stock

orders, $308K backordered

Commission this year

$659K

$26.9K more on open orders

Shipped by month

Dollars shipped to your customers, each year against the last

All orders

202420252026Oct so far: $580K

$2.20M$1.65M$1.10M$550K$0

JanFebMarAprMayJunJulAugSepOctNovDec

Sales by brand

This year to date

Tidewell Commercial 51%Tidewell 30%FlowLine 9%ThermaFlow 9%

Tidewell Commercial$7.63M+4%
Tidewell$4.52M+25%
FlowLine$1.39M0%
ThermaFlow$1.38M−4%
AquaGuard$103K+8%
PureStream$16.9K+18%

| Same period last year

A rep’s home: their accounts’ orders, stock, and commission.

The problem

A rep agency sells the line to distributors in its territory and is paid commission on what ships. In a business sold through reps, every question about an order, a backorder, or a commission check ends up with the manufacturer’s inside sales team, because the answers live in the ERP, where neither the rep nor the customer can see them.

What we built

For the rep. The agency’s accounts and every order, a map of the territory, commission earned and on open orders, and a way to see the portal exactly as any of their customers does.
For the customer. Their orders, invoices, and price list. They order by dropping in a purchase order: the lines fill in, and each one shows when it ships from the stock on hand. Sample requests too.
For inside sales. Every agency, and the approvals for samples and large portal orders.
For sales leadership. The whole business by agency, by state and city, and by month, with a review pack for each meeting with an agency.
Stock you can trust. Inventory from the daily report, with discontinued items pointing to their replacements.

Fifteen rep agencies ranked by sales this year, each against the same period last year. — The sales team’s ranking of rep agencies.

A map of the United States shaded by sales this year in each state. — Sales by state.

Questions

Does it replace our ERP or our online store?

No. It reads orders, stock, and invoices from the systems you run and gives each person the part that’s theirs.

Can customers order through it?

Yes. They drop in a purchase order, the lines fill in from your catalog, and each line shows when it ships. Large orders can wait for inside sales to approve.

Who sees what?

Each rep sees their agency’s accounts, each customer sees their own orders and prices, and the sales team sees everything.

Every screen shows sample data. The company isn’t named here, and we’re glad to put you in touch: ask us for a reference.

More of what we’ve built

All customer examples

What should your first tool be?

Tell us about the workflow that eats your team’s week. We’ll listen, then sketch the first tool with you.

Book a discovery call